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Qualify inbound leads with a research agent and hand SDRs a ready draft

Drew Bredvick at Vercel spent a week shadowing the company's best inbound SDR, then built a lead agent over a weekend to copy that process. Every contact form submission is enriched, and a research agent using Exa looks into the person and company before sorting the lead into qualification buckets. The SDR gets a Slack message explaining the reasoning, and a ready email draft is pushed into Outreach for review. Built with Next.js, the AI SDK, Workflow DevKit and Slack, it shrank the inbound SDR team from ten people to one. He puts the running cost near $60K a year against more than $2M in savings, roughly a 32 times return, and Vercel open sourced the template. A second agent analyses won and lost deals from Gong calls.

Tools used

  • AI SDK
  • Workflow DevKit
  • Exa
  • Slack
  • Outreach

Sources (1)