Turn a product brief into a full launch kit with chained AI skills

When Kathleen Booth took over marketing at Sequel, a webinar platform, nothing shipped in the prior four months had been announced, and she had only a demand gen hire and two BDRs to help. Her launch system starts from a brief written by the product chief and outputs a product brief, blog post, founder video script, talking points for sales, refreshed battle cards and outreach emails for BDRs. It draws on a library of personas, voice rules, call transcripts and recordings of leaders explaining the product. An early version, a ChatGPT prompt chain, let the team run 12 launches in 12 days to clear the backlog. It now runs as Claude Code skills with an orchestrator, and corrections are saved for next time.